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Instagram is one of the fastest growing social media platforms in the world with 500 million active users daily therefore a sea of potential buyers or clients.

Utilise the link in your bio. When using social media platforms, remember that your goal is to take people away from your social platform and unto your website or somewhere you have more control. You only have one clickable link on your Instagram, so it is very important you obsess over that link. You can send people to a landing page, a website.

99% of people using Instagram are using it on their phone so you need to give them a great experience by ensuring your landing page and website you send them to are mobile optimised. This is how you are going to get people into your funnel, make more profits, make more sales and generate more leads.

Have a solid content strategy:

Quotes; inspirational, motivational images; provide value; triggering an emotion; really knowing what your audience aspires to. Whatever things you post, the biggest takeaway is that you post constantly daily. The more you post the faster you grow and the more consistent you are the more momentum you build. Everything must be related around your target audience, what you post and the amount of times you post.

Make sure your photos look good:

Aesthetics is everything on Instagram, try to have a theme for your account as that would help. Also recommend you always look to find the best possible content out there. You can check out a tool called ink361.com. It allows you to run scans on your competitor’s accounts. Which is powerful as u can find the most liked images, the most commented on and see what content really works.

If you have a physical based product have some elements of social proof such as case studies as one is one of the best ways to seal. People utilising your products or service is key.

People will not click the link in your bio unless you tell them to. Remember to ask for the sale and post about the product or service or whatever the link in your bio takes people to.

HASHTAGS.

Hashtags are key when it comes to Instagram. So, you always want to be making sure you post relevant hashtags that are in relation to the niche or market you serve. every time you post an image, make sure you post hashtags relevant to your niche or market that references that image

You want to ensure you engage with people in your target audience on your competitor’s page, people that are influences in your marketplace, other people serving a similar market to you. Like, comment, share their posts and you would start to build a reputation and organically get hot target followers. Constantly write back to your community and treat them like gold.

Shout outs.

This is key, and this is what the whole Instagram community runs on. You want to get as many people as possible on Instagram to share your content. You want to make sure that they share your content, or you share their, vice versa. you can use techniques such as S4S, ensure you’re etc tagged when someone shouts you out. or pay people with influencer marketing.

I highly recommend when you utilise Instagram, you’re always tracking the most engaged images/posts.

Analytics:

You don’t know what you don’t measure. Track how fast your account is growing. Testing shout outs paid and unpaid.Tracking the links in your bio, these are what is going to show you how you get traction.